Paranormal Activity 3 Trailer

0:07 – 0:08

The trailer starts immediately by showing an error in a tape as it fuzzes into the film – enticing the fact the new edition is exactly like its predecessor in the Paranormal genre.

0:09 – 0:15

The clips shows to kids playing outside on a summers day and only hints at the time period via the classic ‘Date and Time’ located in the lower right-hand corner. This specifies that the film is before the other two and is the prequel to the film.

0:16 – 0:20

The clip show Katie (Paranormal Activity) as a child which is verified by the narrator (presumed father) as he ask her to smile for the camera. The clip then switches immediately to an overlap of the first film at the end when Katie is possessed by the demon. The editing making the clip appears overriding the original 1988 footage of them as children. In result we engage that the film is looking at the back story to the first film.

0:21 – 0:27

Like the footage of Katie’s it show the narrator getting Kristi (Paranormal Activity 2) to look at the camera then cut to one of the scenes in the previous film as she being pulled through the house. Validating the fact the film looks at the prequel to their inevitable fates.

0:28 – 0:33

The film ends up showing a single shot of the two girls being happy and enjoying themselves before fading and using an echo on the sound to really instil fear into it view. The transition also implies that it is indeed the end of the happiness

0:34 – 0:35

Is a transition with the month when the film will come out; thus informing the viewer of the date but also separating the past from the presents as the trailer continues to explain the movie further.

0:36 – 0:39

The clip plays on the two previous ventures. Starting with the clip looking at the iconic picture of Katie, notorious for it burn marks around the photograph. The clip is then followed by the two sisters hugging each other in the 2nd paranormal activity. This then becomes obvious as key element in the third; with their relationship and the photo having to play a part in the demons game. To convey this further one of the sister is overheard saying that doesn’t she doesn’t remember anything suggesting the childhood memories are blocked and that the film will enlighten the audience on the others.

0:40 – 0:41

Amplifies they ideology by using the single word ‘Discover’

0:41 – 0:42

The clip looks at another fond memory of their childhood. Before transitioning again using the whites noise to another title seen

0:43 – 0:44

The follow on from the last transition ‘the secret’ state the obvious again suggest the activity with the first two will be revealed via the last one.

0:45 – 0:46

Following on the trailer displays previous scene from its predecessors again pointing out notable comments which will be revealed. In the first short clip it shows Katie exclaiming ‘whatever it was it thrived on fear’ followed by a shot of them lighting candles when they where young invite the audience to speculate on the significance and then cuts immediately to Kristi looking shockingly at something.

0:47 – 0:48

Another transition completes the sentence with ‘behind the activity’. Validating the implication of the film motive to enlighten the viewer on why the Paranormal Activity happened.

0:49 – 0: 51

The clip shown during this period identifies with the ending to ‘Paranormal Activity 2’ and into the story concerning Kristi baby boy ‘Hunter’ as Katie (possessed by the demon like in the first one) kills her sister and takes her child. The clip after show tries o play dramatic irony as the girl sit harmlessly together oblivious to what will happen. Following this however the transition similar to “error in tape” cuts displays and image which unwatchable unless slowed but instils fear. To compliment this, one of the girls comment on the happening by narrating ‘The more we paid attention to it the worst it got’. Subtly implying, that the film will be scarier than it predecessors.

0:54 – 1:03

The film has a 3 second gap before transitioning to a presumed clip in film. This then sees young Katie turn on the camera and turn towards the mirror with Kristi being to her right. This inevitably begins the irritation of being ready to be scared by the clip.

1:04 – 1:11

Katie turns of the lights and leaves only the red record light from the camera light leaving the audience on edge. The characters then begin chanting ‘Bloody Mary’ three times again agitating the audience and instilling fear.

1:11 – 1:14

The film remains quiet after they chant and brings even more tension which amplifies by Kristi exclaiming ‘I’m scared’. Not to mention subtle using a monotone base to attract a psychological emotion that something is about to take place.

1:15 – 1:18

The shocker. Katie screams and flashes the torch. Terrifying Kristi and in result the audience. However the audience is reassured when the light shines on Kristi and they appear safe. The audience at this point are misleading into relaxing about the trailer.

1:19 – 1:23

The double shocker. The happy natured girls leave with Kristi being slightly annoyed at her sister as she opens the door a shady figure appears in the mirror which appears remains stills. This ploy already startles the audience but increases as the figure remains staring at the mirror with no facial features in turn adding to the horror.

1:24 – 1:32

Finally the fade out and into the title scene which uses the film overlapping video edit before fading into title sequence keeping the tone of the trailer quiet dark.

The Avenger Trailer Timeline

0:06 – 0:10
Pans across a metropolis, the feature will be based in a large city similar to that of New York.

0:11 - 0:14
The clip shows the city in turmoil. The citizen look scared or startled followed by a clip moving on to car being set alight suggesting an attack on the city.

0:15 – 0:18
Army (National guard) and local PD appear to be fighting an unknown force presumably bigger than them as they appear to be pointing their guns upwards. The clip is therefore hinting at an enemy which is bigger than a regular human - or even someone who has the ability to fly.

0:19 – 0:24
Clips displays a squad (S.H.E.I.L.D presumably) close in on figure. Stern facial expression and clip of figure (Loki) attack suggest main antagonist for the feature. The Dialogue appears to suggest as well the plot as it states ‘In the end...it will be every man from themselves’; implicating, the villain’s plans to divide humanity.

0:25 – 0:29
Validates the city is in trouble. Rubble can be seen along the sidewalks, citizens are running and cars exploding in a domino effect. The choice of placing the clip, after the presumed antagonist; relays back to the audience as a corroborate overview of the character (Loki) is without doubt the Villain in the film.

0:29 – 0:31
Displays the a building with fleets of people running from it as a helicopter lands. The clip in this term suggests a team mobilising. Alongside this is armoured vehicles and armed guard (possibly S.W.A.T to validate the action.

0:32 – 0:35
Man stands waiting for helicopter to land whilst dialogue says ‘What will we do?’ The clip changes to Samuel Jackson appearing from the Helicopter; implying his character is of high importance and a solution to the problems shown early in the trailer. The final image is of him answering the previous question which is ‘We’ll get ready’. This clip tries hooking the audience as it plague the mind of what are they trying to get ready.

0:36 – 0:40
Shows clip of the makers of the movie - Marvel (Creators) and Paramount (Production and distribution).

0:41 – 0:42
The clip implies a secret base, as a man (in suited attire – possible government agent) uses finger scanner to enter.

 0:43 – 0:45
Clip displays 3 people walking through a high tech facility they appear to be wearing normal clothing. Convey they aren’t government agents and have been gathered. Following clips shows a man walking into a room with armour inside. We get a first look at the face of one of the protagonist and with the armour we gather the character is Captain America/ Cpt. Steve Rogers (Chris Evans) which is titled underneath the armour.

0:46 – 0:57
Shows a combination of action shot with other character in relevance to a team being assembled. These characters seem to be portrayed as protagonists to the feature, as the voiceover suggest the just that. In essence Samuel Jackson (Nick Fury) states ‘There was an idea...to bring together...a group of remarkable people...so when we needed them...they could fight the battles...that we never could’ the clip finishes with Iron Man (Robert Downey Jr.) suggesting a possible big part for his character as well as being the start of the film.

0:58 – 1:02
Next is a clip of the famous Iron man suit and it is followed by it in action, flying through the cityscape; solidifying his importance to the film.

1:03 – 1:05
The penny drops as the characters appear together in uniform showing snippets of them together. Suggesting the team has been assembled.

1:06 – 1:09
Shows images of the singular main protagonist in action – Captain America, Thor, and Iron Man – this providing the notion that they have individual a task to complete for themselves which is validated by a snippet of Nick Fury dialogue ‘Gentlemen...What Are You Prepared to Do?’; implying pushing their morals or challenging their beliefs.

1:10 – 1:18
The following clip shows a dispute between two of the main protagonist in the film. Suggesting the possibility the team is not stereotypical but very unorthodox implying issue within the team could affect the story. Moreover the conversation shows added humour to the film after the comment from Captain America to Iron man when he say ‘Big man when in a suit of armour...take that away what are you?’ In turn sparks the response ‘a genius, billionaire, philanthropist’ from iron man; setting off Thor laughing.

1:18 – 1:26
A clip displays the team in action in different fighting scene displaying the film as an action packed feature.

1:25 – 1:26
Advertise when the film will premiere also dividing the action.

1:27 -1:30
The following image shows Captain America in trouble, evidently suggesting him as going rogue and trying to win the battles on his own. Fighting his own team mate – Thor – then being launched out of a building by the main antagonist – Loki.

1:31 – 1:35
Shows what appear to be elements of one of the main battles between two protagonists – Captain America and Thor – against antagonist – Loki.

1:35 – 1:42
The clips has the voiceover from Iron Man saying ‘If we can’t protect earth...we can definitely avenge it’ followed by an action sequence of iron man. This inevitable makes the audience understand what movie is about.

1:43 – 1:48
Voiceover displays the final title sequence and the name of the film solidifying the comment previously.

1:49 – 2:00
The final hook a single clip displays comedy alongside the revealing of a fourth protagonist whom doesn’t really get air time from the rest. This is no doubt because it tries to hook in viewer by a surprise guest which in this case is the Hulk.