Here's my sketches from Sunday. These are more of a creative dump, trying to get cliche and things out of my head. I'm at a thumbnail stage at the moment, but today I plan to try and take these forward into some more detailed sketches.
Following the idea behind the character design, The buildings are defined as basic shapes, with solid, uncomplicated outlines. Within these shapes though, thinner lines begin to pick out detail and form. There's a lot to play with in terms of themes, to reflect the idea of flawed perfection or reality within reality. Since this is a fictional world created by him, it is a cliche, naive creation of a noir world, a ideal one. Detail within detail can represent the idea of worlds within worlds, and the over stylization can point to the ficticious nature of the environment.
Also, Jonny, sorry to sound a bit harsh, but that logo development is hardly 'thorough'... here's the same thing made in 10 mins:
It's some font, with some colour, with a lens flare... A logo needs to be a typifying, solid image that captures our studio.